CLIENT

Year

MY ROLES

Is there anything more important than our health and safety than consuming fruits and vegetables? This project provided an excellent opportunity to demonstrate how significant fruits and vegetables can still be presented in an enjoyable and captivating manner through creative design and music animated video.

The main goal of the video was to encourage increased consumption of fruits and vegetables, particularly among the younger population, moreover aims to raise individual consumption of these foods to the recommended 400 grams per day, as advised by the World Health Organization (WHO).

For this animation, my friend and I participated in a bidding process organized by the Peruvian government, which we successfully won. In collaboration with the individual responsible for the video campaign, we developed the script, and once it was approved, we conducted auditions to find the perfect voice to complement the video’s song.

Ultimately, my friend handled the illustration aspect, while I focused on the animation. This project was particularly intriguing because, My life as an animator started recently despite my limited experience, I was apprehensive about executing it effectively. It marked my first video engagement with the Peruvian government, making it both a novel and exciting endeavor.

Software:

Photoshop, Illustrator & After Effects.